(804) 741-1599           [email protected]  

Shop Blog

Knowledge Inspiring Confident Riding

At Endorphin Fitness we believe that equipping a customer is only half of what a good bike shop should be. Coming from our background in coaching, we believe that educating is as important as outfitting. Below, you’ll find the writing and videos we’ve made helping you make informed decisions not only about what you buy, but what you use.

  • Product of the Week
    Product of the Week

    Clean Drivechain

    - by Michael Harlow

    The weather this time of year can play havoc on your drive train. Snow brings sand. The snow melts and leaves the sand behind. The rain then comes and sends sand all over your bike. Usually into places sand should not be.

    Keeping your cassette, chain rings and chain clean will ensure you receive the best shifting experience and lengthen the lifespan of your drive train. The step we see skipped the most when cleaning/lubing one’s chain is the last step.

    Wipe the excess lube off.

    Excess lube will do everything in it’s power to catch all the road grit and turning it into a sticky dirty paste which prevents the chain from releasing properly from your rings while simultaneously grinding the metal away causing you to spend more money unnecessarily.

    If saving money isn’t incentive enough, then what about energy savings. A dirty drive train can cause you to use 3 more watts than the competitor next to you with the clean drive train.

    If your drive train looks like the cassette on the left, come us and we will make it look like the cassette on the right. Want to learn how to do it yourself? We are glad to teach you how to do so!

  • Product of the Week
    Product of the Week

    Race Wheels

    - by Michael Harlow

    The moment many of you have been waiting for … RACE WHEEL SALE. All of our rental wheels are now available for purchase. At these prices, they won’t last. Be sure to come by the shop to get a set before they are gone.
    Zipp 404 Firecrest – $1400 – 2 Sets
    Zipp 404 Firestrike – $1850 – 2 sets
    Zipp 808 Firecrest – $1400 – 2 Sets
    Profile Design 58/24 – $800 – 1 Set
    Powertap Carbon wheelset with G3 hub – $800 – 1 Set

  • Product of the Week
    Product of the Week

    Power Tap Power Meter Deal

    - by Michael Harlow

    Between Feb. 17 – Feb. 27, you can trade in any power meter (any brand, generation, or condition) to our shop and receive 20-30% off PowerTap products. And, we don’t even want the old product back! Take advantage of this – simply bring your old unit into the EF shop today.

  • Product of the Week
    Product of the Week

    Louis Garneau Base Layer

    - by Michael Harlow

    If you ride in the winter, you know how important a baselayer is to keeping you warm. We just received a fresh shipment of Louis Garneau Men’s and Women’s Training Tops which are the perfect baselayer. Designed with seamless collars, invisible zippers and elastic at the waist, these tops are both very comfortable and warm. Stop by the shop to see these in person.

  • Product of the Week
    Product of the Week

    Gifts for Your Endurance Athlete

    - by Michael Harlow

    Looking to fill the stocking of your favorite runner or triathlete? We have an endless supply of stocking sized items. You can give the gift of comfort with a new set of Cee Gees Cushy Aerobar Pads or Profile Design Handlebar Tape. You won’t find eggnog in our bottles thanks to Tailwind Nutrition Single Servings. Looking for something bigger? Fill the whole area under the tree with a New Bike, Helmet, Wheels, or Wetsuit. There are also practical items like a Water Bottle or Bicycle Tune-Up or Overhaul. Regardless, our staff in the shop know your athlete and his/her needs (and wants) – give us a call and we will advise you on the perfect gift.

    Don’t forget that all purchases over $75 receive a gift card from our Christmas tree full of cards valued between $5-$500!

Get training tips, inspiration, and promos delivered weekly!

Sign Up