(804) 741-1599           [email protected]  

Endorphin Shop

A Fit First Bicycle Shop

Whether it’s a new bike or a new pair of socks, we’re passionate about making sure your gear fits you and your goals. Serving Richmond, Henrico, and Central Virginia, our expert staff seek first to understand your needs and advise you on the equipment that will best suit your needs.

Click above to learn more about the various aspects of our bike shop.

Our background is in triathlon, but we sell all types of bikes, bike equipment, and apparel. Learn more about our services below:

Matching Rider and Equipment

Our goal for every customer is that they understand what they need to reach their goals and why. Endorphin Fitness is at its heart a coaching company, and that approach carries through to our bike shop.

Our head fitter and bike mechanic Andrew Wolak has 15 years of experience servicing every type of bicycle. In that time he has worked primarily in several triathlon shops, including Endorphin Fitness. His passion is to match riders with equipment and make the process of considering, selecting, and setting up equipment enjoyable.

Read Andrew’s bio here, and learn about his bike fitting technique.

A Consultative Bike Buying Process

We believe that the best approach to purchasing a bike is through a consultative process involving the fitter with every step. At Endorphin Fitness, we will never seek to push you towards a bike just because we want to sell it off the floor. Every purchase, no matter if it’s a simple cruiser or a custom $15,000 build is overseen by Andrew to ensure proper sizing and fit.

Whether you’re looking for a triathlon bike, road bike, mountain bike, or just a simple bike for getting around town, give us a call and we’ll talk! We sell and service Felt, Scott, and Cervelo bikes. Read more about the brands we specialize in here.

Professional Mechanic Services

Your equipment should never slow you down. Our labor and service are reasonably priced and offer great options for ensuring the maximum performance of your bicycle. Whether you’re racing or just riding around, a bike should function safely and efficiently. Learn about our labor options here.

Getting You Race Ready

Whether it’s wetsuits or a set of high quality Zipp wheels, we rent equipment to you to ensure you’re ready to PR your next big race. We are also proud to serve the cycling and triathlon community as central Virginia’s pickup location for TriBike Transport. If you’re looking for an edge in your next event, check out our race wheel and wetsuit rental options here.

Virtual Cycling Experts

As a Wahoo dealer with a Wahoo Kickr Studio, we are experienced in setting up virtual cycling and smart training set-ups. Whether you’re looking to adapt your current gear to a simple in-home training setup, or looking to build out an entire pain cave, Andrew can walk you through every step of the process and ensure full compatibility between all systems. Learn more here.

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