(804) 741-1599           [email protected]  

Matching Bike, Rider, and Equipment

Equipping you with what you need from head to tire

Equipping you with the best

At Endorphin Fitness, we know that every purchase of a bike or bicycle equipment is the start of a long exchange between bike and rider. We seek to empower every customer to make informed decisions and select a bike which suits their needs, their fit, and their budget perfectly.

We proudly carry the following brands:

Felt Bicycles

Felt’s IA series has been the winningest bicycle at Kona for years and years. Let us set you up with a custom build that will fit any budget, and any performance goals.

Beyond world beating bicycles, Felt also has an outstanding selection of leisure, city, road, mountain, cyclocross, or any other bike you’d care to ride! Let us find the perfect bike for you.

Cervélo Bicycles

With a history of rigorous aerodynamic and materials testing, Cervélo has always been a trend setter among performance cyclists. Their P series has brought numerous innovations to the triathlon bike over the last several years. Their aero-road bike, the S series, is one of the stiffest and most aerodynamic frames you can find.

Andrew Wolak has been a Cervélo product specialist for the last 15 years, and has extensive knowledge of not only the technology present in Cervélo but also in their building and maintenance.

Scott Bicycles

We most frequently recommend and sell Scott mountain bikes for their durability and agility. However, Scott has also made great inroads in the triathlon and road biking world with their Plasma and Addict bikes.

Endorphin Fitness Team Gear

Endorphin Fitness works with a custom clothing manufacturer to bring you the highest quality custom team apparel. We have a full line of triathlon, cycling, and running apparel to offer as well as casual-wear. Because all orders are made custom, we send out orders on a monthly schedule. Please allow several weeks for production time.

To see photos of the collection, click here

To order, review the following order sheets. Orders can be made by contacting Cheryl Shaw in the shop at 804 741 1599. Payment is due at the time of order.

manufacturer’s sizing chart

Women / Girls order sheet

Men / Boys order sheet

Custom Installs builds upgrades fit adjustments done right.

Our head mechanic Andrew Wolak has over a decade of experience with all types of projects. Use the contact form to the right to get in touch with Andrew about your next upgrade or custom project. Get in touch with Andrew for him to hear some more about your project and work up a parts and labor estimate.

To get you started on some ideas, we frequently consult and perform the following upgrades and services:

  • Di2 upgrades
  • Component group upgrades
  • Frame swaps
  • Crash replacements / damage repair
  • Adjusting bikes to fit specs
  • Custom component group onto a new frame
  • Bike packaging and shipping services
  • Collectors’ item restorations/rebuilds
  • Frame painting and vinyl wrap prep
Custom Project Inquiry

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804 - 741 - 1599

Sunday: Closed

Monday: Closed

Tuesday: 12 pm - 7pm

Wednesday: 12 pm - 7pm

Thursday: 12 pm - 7pm

Friday: 12 pm - 7pm

Saturday: 10am - 4pm

For general questions, requests for a quote, or any information whatsoever, feel free to give us a call or email us at [email protected]


Use this form to submit your info to our fitter Andrew Wolak- he will call regarding scheduling and availability. Our bike fits are usually booked at least a week in advance.


At EF, we believe that coaching is founded on good communication! Let us know a bit about yourself and one of our coaches will be in touch soon.

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Alternatively, call 804-741-1599 and dial extension to speak to a coach now!