Knowledge Inspiring Confident Riding
At Endorphin Fitness we believe that equipping a customer is only half of what a good bike shop should be. Coming from our background in coaching, we believe that educating is as important as outfitting. Below, you’ll find the writing and videos we’ve made helping you make informed decisions not only about what you buy, but what you use.
Serfas Lights
-Just because there is more sunlight now, we still need to follow the rules of riding safely by using taillights. Serfas has provided everyone with added daylight visibility with their 150 and 70 lumen taillights. Both lights come with the new aero post mount to ensure it’s compatibility with road, mtb and tri bikes. Stop by the store today to be blinded by one or to pick yours up.
Ultrasonic Drivechain Cleaning
-We are excited to offer Ultrasonic Parts Cleaning for your drivetrain in our shop. Using a process called caviation, this cleaning will leave your drivechain looking brand new by pentrating microscopic crevices, cleaning them thoroughly and consistently. As a result ultrasonic cleaning is one of the most highly effective methods of cleaning. Through March, we will include a free ultrasonic cleaning with every tune-up purchase.
SRAM ETAP Shifters and Derailleurs
-Where are your shifter cables?
With the new electronic SRAM ETAP shifters and derailleurs, you don’t have any. One of the easiest drivetrains to install and maintain, SRAM has made the decision to go electronic even easier. Compared to Shimano di2, SRAM is slightly less expensive and slightly lighter.
Stop by the shop today to see it in action.
Zipp 454
-Back in November, Zipp announced they were beginning production on their newest version of the 404. Today, we received a set of the New Zipp 454 NSWs. Utilizing their findings while studying how nature has solved engineering problems, Zipp has created a wheel which reduces crosswind feedback by 15% while increasing straight line speed. Stop by the shop to see these in person.
Do You Need A New Helmet?
-Did you know the average lifespan of a cycling helmet is only 3 years IF it doesn’t suffer from any impacts. We all hope we don’t have to call them into action but they are the cheapest insurance we can get for our heads if they are needed. If you’re unsure of the condition of your current helmet bring it by for a FREE inspection.
