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Knowledge Inspiring Confident Riding

At Endorphin Fitness we believe that equipping a customer is only half of what a good bike shop should be. Coming from our background in coaching, we believe that educating is as important as outfitting. Below, you’ll find the writing and videos we’ve made helping you make informed decisions not only about what you buy, but what you use.

  • Product of the Week
    Product of the Week

    TYR Alliance III Bag

    - by Michael Harlow

    TYR just released their new Alliance III bag which is its biggest yet. Featuring the industry’s first ever space saving design, this bag maximizes storage without any bulk. It is available in multiple colors and comes personalized with your name and the Endorphin Fitness logo if desired. The bag features multiple front and side pockets, expandable mesh pockets for separating wet and dry items, adjustable straps, a protective storage space for large electronics, and water resistant fabric. Swing by the shop today to order your custom bag.

  • Product of the Week
    Product of the Week

    Xtenex Speed Laces

    - by Michael Harlow

    We are thrilled to now have Xtenex Speed Laces in the Endorphin Fitness Shop, the smartest speed lace system on the market for faster transition times.  This super simple lace system uses enlarged knots along the lace to auto-lock for the perfect fit.  If you decide you need to adjust, you can do so on the fly with a quick pull.

  • Product of the Week
    Product of the Week

    Tailwind Nutrition

    - by Michael Harlow

    After being introduced to Tailwind Nutrition about a month ago by one of our athletes, our interest was immediately piqued. After speaking with team dietitian Tina Shiver, she encouraged us to give it a try as she has been recommending it to others with great success. Now having completed a handful of 100+ mile rides over the last three weeks, compliments of store manager Andy Welch, we are SOLD. Thanks to Tailwind’s use of simple carbs (dextrose and sucrose), Andy has been thrilled there have been no signs of GI distress or cramps all while having energy for days. If you have been looking for a solution to your workout nutrition, stop by the store where 50, 30, and single serving options are now available.

  • Product of the Week
    Product of the Week

    PRO Storage Bottle

    - by Michael Harlow

    With modern day aero advancements of tri bikes, it can oftentimes be hard to find a place to attach a saddle bag. The PRO Storage Bottle is a great way to carry all your spare essentials conveniently in an empty water-bottle cage. There is room for 2 tubes, 2 CO2 cartridges, and a set of tire levers so you have everything you need when the flat fairy strikes. 

  • Product of the Week
    Product of the Week

    Properly Maintained Chain

    - by Michael Harlow

    A properly maintained chain does more than just drive your bike forward. It also affects your shifting and lifespan of the more expensive chain rings and cassette. If you think about cleaning, lubing and replacing your chain in the same way you do about changing the oil in your car, you will prolong the life of your bike’s drivetrain and suffer from less shifting woes. 

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