(804) 741-1599           [email protected]  

Archive for January, 2018

  • Blog

    Erin Horil: Training The Mind

    - by Nick Seitz

    A couple months ago I completed Ironman 70.3 North Carolina and switched focus to training for a Draft Legal Sprint Triathlon. When speaking with Michael about goals, he told me I would need to commit to swimming 5-6 days a week for the next four months. This was quite shocking considering I had only been swimming 2-3 days a week at best leading into North Carolina. My head swirled with negativity. I’d be spending precious hours in a cold pool swimming. I feared that I didn’t have would it would take to commit to something that was so daunting for me.

  • Product of the Week

    Pro-Bikegear Saddles

    - by Nick Seitz

    For the next week, we are offering 25% off Pro-Bikegear saddles. We have different sizes, in addition to both men and women’s styles. Stop by the shop between 10am & 7pm to get yours today!

  • Product of the Week

    Garmin

    - by Nick Seitz

    Garmin’s got you covered wherever you go. If you’re not sure where to start, head over to our shop. We’ll help you out. Stop by the shop between 10am & 7pm to check out our latest options from Garmin!

  • Product of the Week

    Lazer Helmets

    - by Nick Seitz

    Here at the shop we only recommend the best of the best. When it comes to LAZER HELMETS, there are 3 main reasons:
    1. Roll-cys- a unique wire band that evenly tightens around the whole head.
    2. Inclination sensors
    3. A heart rate sensor built-in. No need for a regular heart rate monitor.
    Check out these helmets we have in stock! Stop by the shop between 10 & 7pm.

  • Product of the Week

    Gently-used CycleOps Trainers

    - by Nick Seitz

    We have limited CycleOps trainers on sale here in the shop. With the cold months ahead, you’ll wish you had one of these at home. ❄️

    These guys are barely one season old, ready for you to own for only $269. Quantities limited – get yours today.

  • Product of the Week

    Gu Sets

    - by Nick Seitz

    Don’t miss out on GU in the shop! GU offers the most variety and best taste in an energy gel that we’ve ever seen. To optimize training, sometimes the body just needs a little bit more. Stop by shop to stock up on GU today. We have numerous different flavors, even Cucumber Mint and Caramel Macchiato. Yum! 

  • Blog

    Race Recap: January 20th – January 21st

    - by Nick Seitz

    Big weekend of running races for EF athletes with lots of breakthroughs.

    At the Frostbite 15k, EF Coach Ryan Middleton took the overall win with a super strong run! Johanna Lupica won her age group with a PR and Coach Michael took 3rd in his. Matt Myers, Kelly Britt, Alex Lienert, Jim Fisher, Alberta Williams, Tim Brown, Cort Kirkley, Kathy Scourby and Mike Devlin all had great races. Matt, Kelly, Alex, Tim, and Cort all ran personal bests!!

  • Blog

    Michael’s Message – Value Of The Group

    - by Nick Seitz

    This past weekend, we had our 2017 team banquet where we celebrated the success we had a team this year. I wanted to use my message this week to recap what was shared at the banquet. Enjoy…

  • Blog

    Race Recap: January 13th-14th

    - by Nick Seitz

    It was a strong weekend of race results for Endorphin Fitness athletes. We are very proud of our athletes for starting off the year with great results. First off, congrats to all the juniors who completed the team winter time trials. Everyone looked very strong- the season will be bright!

  • Blog

    Endorphin Fitness Banquet Recap

    - by Nick Seitz

    Thank you to all who attending the banquet this weekend. It was a wonderful evening of celebrating the success we had as a team in 2017. Together with both our adult and youth programs, we achieved a world championship title, a team national title, 7 individual national championship titles, 3 Kona slots, and countless personal records. More importantly, we guided tons of athletes to their first finish line and hopefully taught each of you that you are capable of more than you thought possible. Also, together we raised tremendous funds for worthy causes such as the VA Home for Boys & Girls, United Athletics, The Speak Up Foundation, and others. 2017 was a great year.

Get training tips, inspiration, and promos delivered weekly!

Sign Up