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Shop Blog

Knowledge Inspiring Confident Riding

At Endorphin Fitness we believe that equipping a customer is only half of what a good bike shop should be. Coming from our background in coaching, we believe that educating is as important as outfitting. Below, you’ll find the writing and videos we’ve made helping you make informed decisions not only about what you buy, but what you use.

  • Blog
    BlogProduct of the Week

    EF Pearl Izumi

    - by Nick Seitz

    We FINALLY have adult men & women EF Pearl Izumi tri tops, suits and shirts.

    Come get yours today! Shop is open today from 10am-7pm. ????

    Pearl Izumi is a company that produces sports apparel, primarily focusing on cycling and triathlon. More than 60 years ago in Tokyo, a father produced Japan’s first bicycle racing apparel for his son, a promising racer

  • Product of the Week
    Product of the Week

    Huma Chia Energy Gels

    - by Michael Harlow

    Huma Chia Energy Gel offers nutrition energy that is 100% All-Natural, Gluten Free and Vegan Friendly. We have four different flavors in stock, Raspberries, Lemonade, Mangoes, and Apple and Cinnamon. Come check it out!

  • Product of the Week
    Product of the Week

    New Summer Clothing

    - by Michael Harlow

    Have you seen the new clothing and accessories for the summer season? We have a variety of triathlon and cycling clothing in stock for all your race needs and more new clothing arriving daily. Also, don’t forget that EF custom gear is still 25-40% off while supplies last.

  • Product of the Week
    Product of the Week

    Tri X Speed Shoe

    - by Michael Harlow

    The Tri X-Speed III shoes offer the technology you need to take on the world of triathlon at a price that won’t bust your budget.

    The reinforced nylon outsole provides excellent rigidity and the shoe’s general ergonomics is the same as with our high-end models. Everything is set to get you through the bike section in total comfort, without pressure points to affect the run that follows.

  • Product of the Week
    Product of the Week

    Garmin 935 Is Here!

    - by Michael Harlow

    Have you been waiting for the new Garmin Forerunner 935 since they first announced a few weeks ago? We are the first shop in Richmond to have them in stock – stop by today to be the first one with one.

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