Affectionately known as the steam engine, Kim Frost has often been overheard saying things such as, “Let’s hurry up and relax.” Kim enjoys racing at all the distances. Kim was a collegiate cheerleader at James Madison University for four years, with her co-ed team winning Nationals in 1996. While in college, she developed a love for mountain biking and running which led to early involvement in adventure racing, non-traditional triathlons, and off-road duathlons. She has competed at all the running distances and all short and long course triathlon distances. Kim’s certifications include: AFAA group Fitness, ACE personal training, Schwinn Cycling, TRX, McGee Running, and is a USA Triathlon certified coach. Kim has guided tons of youth and adult athletes across all levels to enjoying success in the sport. She has a passion for introducing people to the sport and fostering a lifestyle of fitness.
Sally Fraser discovered the world of triathlon after the birth of her third child. She is a lifelong runner and picked up cycling during her post collegiate years so triathlon was a natural transition and an exciting challenge. Since 2003 she garnered consistent podium spots in short course, long course, on-road and off- road racing, including earning a spot on Team USA.She loves working with youth and beginners in the sport, encouraging them to find and challenge their inner athlete. She understands women who are busy balancing family, work and life and can offer help making triathlon a part of that balanced world.
Ryan came to triathlon through a successful swimming career. Ryan was a record setting swimmer at JMU (qualifying for NCAAs and the Olympic Trials) as well as CAA Rookie of the Year, CAA Swimmer of the Year, JMU’s Male Athlete of the Year (’97) and was inducted into JMU’s Athletic Hall of Fame (2010). Ryan went back to JMU for postgraduate work where he coached the JMU men’s swim team and found mountain biking, cycling, triathlon, and duathlon. Ryan is a master technician in the water helping all levels of athletes reach success on the swim as well as the bike and run.
While in college, she developed a love for mountain biking and running which led to early involvement in adventure racing, non-traditional triathlons, and off-road duathlons. She has competed at all the running distances and all short and long course triathlon distances. Kim’s certifications include: AFAA group Fitness, ACE personal training, Schwinn Cycling, TRX, McGee Running, and is a USA Triathlon certified coach. Kim has guided many youth and adult athletes across all levels to enjoying success in the sport. She has a passion for introducing people to the sport and fostering a lifestyle of fitness.
Michael Harlow is the Founder and Director of Endorphin Fitness. As a USA Triathlon Level II Certified Coach and USA Triathlon Youth & Junior Certified Coach, Michael is regarded as one of the premier triathlon coaches in the country. Michael is the head coach of the Endorphin Fitness Junior Elite High Performance Team which has consistently placed in the top 5 nationally for the past 6 years and the Endorphin Fitness youth team which won the national championship in 2017. Michael has coached hundreds of athletes from age 5-75 across all levels and overseen the coaching of thousands of athletes by his staff. He has taken athletes from beginner to top honors at National & World Championships. Michael’s success lies in his ability to motivate and communicate knowledge effectively across all levels.
Erin Horil is a “Double Duke” from James Madison University, where she earned her Bachelor’s Degree in Kinesiology and her Master’s Degree in Kinesiology with a focus in Exercise Physiology. Erin immediately joined the triathlon club at JMU and quickly found her passion in the sport and the people that surround it. Throughout her grad school years, Erin served as a mentor and eventually held the title of assistant coach for the triathlon club. Her passion for and experience with coaching began at an early age, giving her over 12 years of experience coaching swimmers.
We have two options for you to get in touch with our coaches
Call
Our coaches are available by phone at 804 741 1599 for any questions about training and the services EF provides.
Contact form
To have one of our coaches reach out to you via email or phone, please fill out the form below. Letting us know a bit about you will help our coaches start the conversation off right on how we can help you reach your goals.
804-741-1599
Business Hours:
Sunday: Rest Day
Monday: Closed
Tuesday – Friday: 12pm – 7pm
Saturday: 10am – 4pm
For email inquiries, questions, or concerns, use the contact form below:
Youth Coach Contact
Our coaches are happy to reach out with you with all the details on how we can help your child grow as an athlete! Fill out the form below with a bit of information and our coaches will give you a call within 24 hours!
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