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February 24, 2017 Michael Harlow
At the center of any endeavor is the question “why?”  If you cannot answer this question, you cannot be successful.  Without why, there is no purpose.  Without why, there is no anchor when things get hard. Without why, you will not give everything to accomplish your dreams.
Why do you sacrifice time, money, and comfort to race?  Even beyond that, what drives you to accept nothing less than your best and to go the extra mile to achieve your full potential: To push harder, go further, give more.  It is by no means the easy way so what is it at the core?  Answer the why, and you will unlock your potential.
Initially, you will land on a surface answer such as “to be healthy,” “to be fast,” or “to look good” but I beg you to peel back the onion more. There is something deeper when you continue to ask, “but why is that important to me?”  I believe we all decide to make this sacrifice for something deeper, a need more than a desire.  If we can pinpoint what that need is, we will find a relentless commitment to achieving it and a refusal to allow anything to stand in your way.  There – and only there – will you find purpose and results.
Be More. Live Red.
Michael Harlow
EF Founder & Head Coach

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