If you’ve never used chamois cream, it is a compound which reduces friction and soothes the skin underneath your sit bones on long rides. It can be applied directly to the skin and to the chamois lining of your bib shorts or tri suit padding. This significantly reduces friction and subsequent chafing, and allows for a more comfortable ride.
Don’t take our word for it, though- try it for yourself. While supplies last, we have small sample sachets for you try out in the shop. Come get a 100ml tube in the shop and ride (or run!) more comfortably.