(804) 741-1599           [email protected]  




Sally Fraser discovered the world of triathlon after the birth of her third child.  She is a lifelong runner and picked up cycling during her post collegiate years so triathlon was a natural transition and an exciting challenge.  Since 2003 she garnered consistent podium spots in short course, long course, on-road and off- road racing, including earning a spot on Team USA.

She enjoys working with beginners in the sport, encouraging them to find and challenge their inner athlete.  She understands women who are busy balancing family, work and life and can offer help making triathlon a part of that balanced world.  She has an easy going coaching style paired with an inner passion and competitive drive.

Sally has enjoyed working with Endorphin Fitness since 2005.  She has coached both adult and youth groups in triathlon, running and strength training over the years.

  • USA Triathlon Certified Coach
  • IYCA Certified Youth Fitness Specialist

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