As a coach, I have always felt some symmetry with real estate developers. Becoming familiar with a plot of unused land, a developer casts a vision for what this land can become. The best see a vision that the others are blind to – one that not only benefits the land but the community around it. This is what I see every time a new athlete meets with me: potential. This is what leaps inside of me as I envision what the next several years will bring about – in both of us.
Potential is an odd thing in that we will never know what our true potential is and whether we have achieved it or not. I think this is for the best because if we truly knew – especially if we were already there – it could be very demotivating. Instead, we are constantly striving to achieve more and constantly wondering what we can be. It is an exciting journey to build a better person.
This is what is exciting to me as an athlete and coach: the mystery of who we can become. I am always seeking to be more: personally as well as to bring this out in others. We can never stop seeking what’s next in any area of our lives – this is the grand journey. Enjoy your exploration.
Be More. Live Red.
EF Founder & Head Coach