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Knowledge Inspiring Confident Riding

At Endorphin Fitness we believe that equipping a customer is only half of what a good bike shop should be. Coming from our background in coaching, we believe that educating is as important as outfitting. Below, you’ll find the writing and videos we’ve made helping you make informed decisions not only about what you buy, but what you use.

  • Product of the Week
    Product of the Week

    Product of the Week: Custom bike builds

    - by Nick Seitz

    Our head mechanic Andrew Wolak recently finished this really stunning build for one of our employees, and we wanted to share his hard work as well as let you know about our custom bike building services! In addition to carrying stock bikes complete with groupsets and wheels from our brands Felt, Scott, and Cervélo, we will also happily consult with you on a variety of options for building up a bike from the frame. This approach has many benefits, chief among them being that you can customize your build right from the start. For example, do you like a certain…

  • Product of the Week
    Product of the Week

    Endorphin Days: Bike Maintenance Clinic

    - by Nick Seitz

    As a part of our Endorphin Days promotion running from June 11-17, we’re hosting a free bicycle maintenance clinic at the shop! Join us on June 13th from 6-7 pm, where we’ll cover all basic bicycle maintenance necessary for keeping your bike running efficiently. Learn how to change flats, clean your chain, as well as basic preventive maintenance. Call us at 804 741 1599 with any questions, or drop in next Wednesday evening to spend the evening learning from our expert bike shop staff!

  • Product of the Week
    Product of the Week

    Race Recap: June 2nd – June 3rd

    - by Nick Seitz

    We have a ton of races to report on this week, including the Pleasant Prairie Youth and Junior elite cup, the USO Crit / Time Trial, Reston Sprint Triathlon, Ironman Raleigh, and several other triathlons and high school races! As always, congrats to all our athletes who pushed and raced hard this weekend. Let’s get started! Strong race for the EF Junior Elite Team in Pleasant Prairie, WI this weekend.  In the Youth Elite Female race, Hope Frost continued to shine taking 2nd followed by Emme Cate Heilbrun in 16th, Ava Larkin 18th, Samantha Kayne 22nd, Annalise Williams 35th, and…

  • Product of the Week
    ultegra pedals
    Product of the Week

    Shimano Pedals (for a good cause!)

    - by Nick Seitz

    Our friends at Shimano have offered to help Endorphin Fitness help kids to participate in the Splash and Dash race series! For every pair of Shimano Ultegra pedals sold between June 24th and 31st, Shimano will donate the proceeds to sponsoring a child to cover the race fees for the upcoming Splash and Dash series. This will help kids who would otherwise be unable to participate in duathlon race series do so- your purchase will go a long way to supporting fitness in our communities!

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